Willow Creek Nursing and Rehabilitation Center: Staffing, Turnover, and Inspection Record
Willow Creek Nursing and Rehabilitation Center is a 200-bed for-profit nursing home in Goldsboro, North Carolina, part of Principle Long Term Care. In the CMS August 2026 release it reported 1.97 nurse aide hours per resident per day, 16% below the North Carolina average of 2.34, and 59.2% nursing staff turnover (North Carolina average 49.0%).
Willow Creek Nursing and Rehabilitation Center
2401 Wayne Memorial DriveGoldsboro, NC 27534
Wayne County
CMS Care Compare, August 2026 release
How many staff hours residents get
CMS reports staffing as hours per resident per day, from the payroll records each home submits. At Willow Creek Nursing and Rehabilitation Center, nurse aides logged 1.97 hours per resident per day, 16% below the North Carolina average. With about 165 residents a day, that works out to roughly 326 aide hours a day, or about 41 eight-hour aide shifts across day, evening, and night. On weekends, total nursing hours per resident ran 7% below the all-days figure.
| Hours per resident per day | This home | North Carolina avg | US avg |
|---|---|---|---|
| Nurse aides (CNAs) | 1.97 | 2.34 | 2.32 |
| Licensed practical nurses | 1.10 | 0.89 | 0.86 |
| Registered nurses | 0.51 | 0.61 | 0.69 |
| All nursing staff | 3.58 | 3.83 | 3.86 |
| All nursing staff, weekends | 3.32 | 3.40 | 3.42 |
CMS Care Compare, August 2026 release: reported staffing hours from Payroll-Based Journal data, and CMS state and US averages.
Staff turnover
59.2% of nursing staff at Willow Creek Nursing and Rehabilitation Center left over the year CMS measured, against a North Carolina average of 49.0% and a US average of 45.8%. Registered nurse turnover was 46.4%. 1 administrator left over the same period.
Inspections and penalties
State inspectors last completed a standard health inspection on Mar 19, 2026. The most recent inspection cycle, which also counts complaint and infection-control inspections from the past 12 months, found 9 health deficiencies (North Carolina average 4.8). CMS lists 3 fines totaling $15,358 in the last three years.
| Inspection date | Penalty | Amount or length |
|---|---|---|
| Feb 13, 2026 | Fine | $4,394 |
| Feb 13, 2026 | Fine | $4,394 |
| Dec 6, 2024 | Fine | $6,570 |
CMS Penalties file, August 2026 release. A payment denial stops Medicare and Medicaid payment for new admissions for the days shown.
CMS star ratings
CMS rates every nursing home from one to five stars overall and on health inspections, staffing, and quality measures. Willow Creek Nursing and Rehabilitation Center holds 2 of 5 overall; the North Carolina average is 2.9.
About Willow Creek Nursing and Rehabilitation Center
- Ownership: For profit - Limited Liability company
- Chain: Principle Long Term Care, 40 homes
- Legal name: Birch LTC Group, LLC
- Medicare and Medicaid certified since: Jun 1, 1974
- Councils: resident council
- Area: urban
Nursing homes near Willow Creek Nursing and Rehabilitation Center
The closest homes by distance, with the same CMS figures. Select a column to sort.
| Goldsboro Rehabilitation and Healthcare Center Goldsboro | 0.7 | 130 | 1.95 | 3.36 | 36.1% | 3 | $16,153 |
| O'Berry Neuro-Medical Treatment Center Goldsboro · SFF candidate | 4.2 | 144 | 8.15 | 10.31 | 39.0% | 2 | $167,242 |
| Mount Olive Center Mount Olive | 15.2 | 150 | 2.03 | 2.93 | 57.1% | 1 | $171,721 |
| Greendale Forest Nursing and Rehabilitation Center Snow Hill · many days without an RN | 17.2 | 115 | 2.26 | 3.33 | 29.9% | 1 | $18,132 |
| NC State Veterans Home-Kinston Kinston | 20.7 | 100 | 3.43 | 5.04 | 37.9% | 2 | $74,987 |
| Wilson Healthcare and Rehabilitation Center Wilson | 21.6 | 81 | 2.02 | 3.44 | 42.7% | 5 | None |
| Wilson Pines Nursing and Rehabilitation Center Wilson | 22.0 | 108 | 2.30 | 3.64 | 25.3% | 4 | None |
| Smithfield Manor Rehabilitation and Healthcare Cen Smithfield | 22.2 | 160 | 2.03 | 3.46 | 64.3% | 1 | $263,607 |
Aide hrs and all nurse hrs are staff hours per resident per day. Fines are the CMS total for the last three years. Turnover is the share of nursing staff who left over a year. All figures from CMS Care Compare.
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Source: CMS Care Compare Provider Information, State and US Averages, and Penalties files, August 2026 release. Figures are as CMS publishes them; check Medicare Care Compare for the latest. Methodology.