Shore Pointe Care Center: Staffing, Turnover, and Inspection Record
Shore Pointe Care Center is a 178-bed for-profit nursing home in Eatontown, New Jersey, part of The Rosenberg Family. In the CMS August 2026 release it reported 1.85 nurse aide hours per resident per day, 17% below the New Jersey average of 2.23, and 38.0% nursing staff turnover (New Jersey average 39.7%).
Shore Pointe Care Center
139 Grant AveEatontown, NJ 07724
Monmouth County
CMS Care Compare, August 2026 release
How many staff hours residents get
CMS reports staffing as hours per resident per day, from the payroll records each home submits. At Shore Pointe Care Center, nurse aides logged 1.85 hours per resident per day, 17% below the New Jersey average. With about 145 residents a day, that works out to roughly 269 aide hours a day, or about 34 eight-hour aide shifts across day, evening, and night. On weekends, total nursing hours per resident ran 14% below the all-days figure.
| Hours per resident per day | This home | New Jersey avg | US avg |
|---|---|---|---|
| Nurse aides (CNAs) | 1.85 | 2.23 | 2.32 |
| Licensed practical nurses | 0.48 | 0.93 | 0.86 |
| Registered nurses | 0.77 | 0.68 | 0.69 |
| All nursing staff | 3.11 | 3.85 | 3.86 |
| All nursing staff, weekends | 2.67 | 3.50 | 3.42 |
CMS Care Compare, August 2026 release: reported staffing hours from Payroll-Based Journal data, and CMS state and US averages.
Staff turnover
38.0% of nursing staff at Shore Pointe Care Center left over the year CMS measured, against a New Jersey average of 39.7% and a US average of 45.8%. Registered nurse turnover was 30.8%. No administrators left over the same period.
Inspections and penalties
State inspectors last completed a standard health inspection on Jan 9, 2025. The most recent inspection cycle, which also counts complaint and infection-control inspections from the past 12 months, found 9 health deficiencies (New Jersey average 8.8). CMS lists 2 fines totaling $135,795 in the last three years.
| Inspection date | Penalty | Amount or length |
|---|---|---|
| Nov 17, 2025 | Fine | $108,154 |
| Jan 9, 2025 | Fine | $27,641 |
CMS Penalties file, August 2026 release. A payment denial stops Medicare and Medicaid payment for new admissions for the days shown.
CMS star ratings
CMS rates every nursing home from one to five stars overall and on health inspections, staffing, and quality measures. Shore Pointe Care Center holds 1 of 5 overall; the New Jersey average is 3.3.
About Shore Pointe Care Center
- Ownership: For profit - Partnership
- Chain: The Rosenberg Family, 16 homes
- Legal name: Gateway Care Center, LLC
- Medicare and Medicaid certified since: Jan 1, 1981
- Councils: resident council
- Area: urban
Nursing homes near Shore Pointe Care Center
The closest homes by distance, with the same CMS figures. Select a column to sort.
| Jersey Shore Center Eatontown | 1.5 | 158 | 1.82 | 3.33 | 43.4% | 4 | None |
| Redbank Center for Rehabilitation and Healing Red Bank | 3.3 | 180 | 1.93 | 3.02 | 44.3% | 2 | None |
| Complete Care at Shrewsbury LLC Shrewsbury | 3.8 | 140 | 2.20 | 3.72 | 47.1% | 3 | $53,780 |
| Complete Care at Monmouth, LLC Long Branch | 3.9 | 120 | 2.14 | 3.43 | 58.1% | 2 | None |
| The Atrium at Navesink Harbor Red Bank | 4.1 | 43 | 2.57 | 4.91 | 38.3% | 2 | None |
| Imperial Care Center Neptune | 4.7 | 121 | 2.29 | 3.61 | 17.9% | 4 | None |
| Continuing Care at Seabrook Tinton Falls | 4.9 | 86 | 2.78 | 5.10 | 16.9% | 5 | None |
| De la Salle Hall Lincroft | 4.9 | 32 | 2.51 | 4.63 | 35.3% | 5 | None |
Aide hrs and all nurse hrs are staff hours per resident per day. Fines are the CMS total for the last three years. Turnover is the share of nursing staff who left over a year. All figures from CMS Care Compare.
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Source: CMS Care Compare Provider Information, State and US Averages, and Penalties files, August 2026 release. Figures are as CMS publishes them; check Medicare Care Compare for the latest. Methodology.